When you think of owners of skateboard companies, a few names probably come to mind. Jamie Thomas, a legendary skateboarder, operates Black Box Distribution. Rob Dyrdek, also a legendary skateboarder and entrepreneur, recently acquired Alien Workshop. Jeffray Reyes, a 20-year-old community college student from El Salvador, is the owner and president of Shifty Skateboards. One of these is not like the others.
Most people can struggle to juggle school and a job. Jeffray does both while also running his own company. Operating out of Fairfax,Virginia, Shifty is off to a rousing success.
“We got the first shipment in, and I think within a week every board was gone,” said Jeffray, the corners of his mouth slowly giving way to a subtle grin. “It’s been great man. Everybody has been really supportive.”
The tight knit community in the Fairfax scene has been instrumental in Shifty’s success, though having guys like Jack Mayfield riding for the team and dropping tre-bombs doesn’t hurt either. The skatepark at Van Dyck Park feels more like a family reunion than a group a friends, and it’s rare for the locals to see an unfamiliar face.
No word yet on whether or not a video is in the works, but with their team filling out with the likes of local rippers Jack Mayfield, Eddie Henrich and Douglas Flores, and summer right around the corner, you’d have to expect some footage from them soon. Show your support for Shifty at http://www.facebook.com/ShiftySkateboarding.